Creating original and innovative luxury soft toys, Jellycat combines luxurious fabrics with quirky and cute designs and sells its products online and via stockists throughout the UK, Europe and the rest of the world.

This role is DTC focused and sits within the wider Ecommerce team. We are committed to delivering exceptional customer experiences and innovative marketing strategies. We strive to be at the forefront of the industry by leveraging data-driven insights to enhance our product offerings and customer engagement.

You'll be;

• Conducting comprehensive analysis of customer demographics, visit behaviour, purchase behaviour, and ecommerce sales data to identify trends, patterns, and insights that drive business decisions.
• Utilising statistical techniques and data mining methods to analyse large datasets, ensuring accuracy and relevance in findings.
• Developing predictive models and segmentation strategies to enhance customer profiling and target marketing efforts effectively.
• Working with the CRM Manager and the Loyalty Manager to design and implement advanced customer segmentation models using clustering, RFM (Recency, Frequency, Monetary) analysis, and other statistical techniques.
• Continuously refining segmentation strategies based on emerging data trends and customer behaviours to improve marketing precision and ROI.
• Working with managers across the digital teams to plan and execute detailed analyses of marketing campaign performance, utilising metrics such as conversion rates, customer acquisition costs, and customer lifetime value.
• Assisting in building plans for A/B testing and multivariate testing to evaluate the effectiveness of different marketing tactics and optimise future campaigns for better performance.
• Providing actionable insights and recommendations to enhance campaign strategies, improve targeting, and maximise ROI.

You'll have;

• Experience in developing and maintaining interactive dashboards and reports using tools like Tableau, Power BI, R, or Excel to visualise key metrics and insights for various stakeholders.
• The ability to ensure that reports are user-friendly and provide actionable insights that support decision-making processes across the marketing and ecommerce teams in all regions.
• Experience in conducting regular market research to analyse industry trends, competitor strategies, and consumer behaviour patterns.
• The ability to use findings to inform the Senior Team’s strategic planning and marketing initiatives, ensuring that the organisation stays ahead of consumer demands and innovates.
• Experience of Partnering with marketing, IT, and ecommerce merchandising teams to integrate data-driven insights into strategic planning and decision-making processes.
• The ability to support the facilitation of workshops and brainstorming sessions to share insights, generate ideas, and align cross-functional teams on data-driven strategies.
• Experience in analysing customer feedback from various channels (surveys, social media, customer service interactions) to identify key satisfaction drivers, pain points, and areas for improvement.
• The ability to work with the customer service and ecommerce merchandising teams to develop strategies that enhance customer experience and loyalty based on feedback insights.