Jellycat is a privately owned design-led, gift brand headquartered in London. We create innovative luxurious products in the soft toy, accessory, baby and book categories that are loved around the world. We have an established and growing global customer base and we work with our partners to maximize the potential and reach of Jellycat throughout, sharing joy as we go!

As we continue to grow throughout North America, we continue to develop and improve the presence and awareness of our brand.

We are seeking an experienced, commercial, personable Regional Sales Manager to manage, grow, and develop Jellycat throughout the independent retailers within the above geographical region. Will have strong commercial skills and an understanding of the DNA of our brand, promoting our values, and ensuring all are aligned. Looking for someone who is genuinely passionate about retail and enjoys being in front of customers, as Jellycat is consumer-centric in everything we do.

We have an established account list of luxury gift retailers, and you will be accountable for visiting them regularly to help them grow their sales of Jellycat, maximize POS opportunities, and ensure that Jellycat always looks great in their store. You will be familiar with the region you are representing and be responsible for ensuring that we are in the right luxury accounts in upscale areas, towns, cities, and shopping malls. Along with nurturing existing account relationships, you will also be proactive in identifying new areas of opportunity that we have not yet maximized (always Luxury).

You will be responsible for approx. 80 - 100 accounts, in the field a minimum of 3 days a week visiting customers. With 1 to 2 days a week working at home for administrative duties. You will be required to travel to Minneapolis on an as-needed basis to attend sales team meetings and product training.

You will work closely with your Sales Line Leader and VP of Sales to deliver go-to-market plans and be responsible for aligning on annual budget plans/product forecasts and how you will achieve those, understanding that we would never compromise brand positioning in favor of sales revenue, this is critical in the underpinning of everything we do. You will be an all-encompassing Jellycat ambassador and asked to make recommendations on how to improve brand appearance in-store.

There is a positive ‘can-do’ team culture here at Jellycat, and it’s important that you are not only a self-starter and strategic salesperson for Jellycat, but a great team player willing to get involved in what needs to be done to achieve great things in retail within North America.

You'll be:

Managing a Territory

• Passionately representing Jellycat and promoting brand awareness within your existing territory account base.
• Working with your Team Leader to understand account tiers and determine travel schedules, ensuring retailers receive in-person visits as needed.
• Meeting sales growth and budget targets.
• Evaluating which existing retailers meet—or do not meet—Jellycat merchandising and brand standards.
• Navigating tough conversations when closing accounts that do not align with Jellycat standards.
• Identifying and securing new luxury accounts.

Engaging Customers

• Developing trusting, professional relationships with retailers.
• Engaging with store personnel to ensure they understand and promote the brand.
• Launching, presenting, and selling in new collections as they are introduced.
• Ensuring correct visual merchandising and product presentation in stores per Marketing direction.
• Encouraging retailers to host events as directed by Marketing and participating as needed.
• Providing in-store training and support to enhance product knowledge and brand awareness.
• Monitoring adherence to brand guidelines in all promotional and operational activities.

Reporting and Providing Feedback

• Providing quarterly updates to management via PowerPoint presentation.
• Assisting with feedback on new products, visual merchandising, and customer interactions.
• Documenting enhancements made to each account through photos.
• Visiting National/Key accounts in your territory, offering feedback to the Key Account Manager, and assisting with visual merchandising as needed.
• Placing orders via MarketTime or SAP.
• Generating reports via SAP for both internal and external (retailer-specific) use.

You'll have:

• A minimum of 3 years of experience as a Territory Sales Manager, ideally with a luxury brand.
• Residency within the territory you are representing.
• Moderate proficiency in Excel for reporting, forecasting, and financial planning.
• Ideally, proficiency in PowerPoint for quarterly reviews.
• Excellent written and verbal communication skills.
• Experience with a luxury brand and an understanding of premium positioning (ideal).
• Strong organizational skills with the ability to multitask and manage multiple deadlines.
• A creative mindset and the ability to make informed decisions while seeking guidance from senior management.
• A passion for Jellycat, our characters, and our brand.
• Knowledge of trends in retail and the gift market overall.
• The ability to merchandise products in-store using POS and branding materials.
• A natural ability to act as a brand ambassador for Jellycat—not just a salesperson.
• A passion for field-based sales and delivering exceptional customer support and experiences.
• A problem-solving mindset and a solutions-based approach.
• A team-oriented attitude: flexible, personable, positive, and motivated by being part of a high-performing team.

Our Perks & Benefits:

• Discretionary Bonus - All employees are eligible for a discretionary annual bonus based on the success of the company.
• Medical, Dental, Vision and other Benefits - Jellycat offers medical coverage through Blue Cross Blue Shield of MN (along with a generous employer Health Savings Account contribution), dental coverage through Delta Dental of MN as well as vision coverage through DeltaVision. Jellycat also offers company paid Short Term Disability, Long Term Disability, Basic Life Insurance, and the opportunity to elect additional voluntary life insurance.
• Safe Harbor Employer Contributions - Upon eligibility, Jellycat contributes 3% to the 401k investment account independent of the employees' elections for individual contributions.
• Paid Time Off (PTO) - Jellycat offers up to 30 days of combined vacation and sick time at the start of each calendar year.
• Employee Assistance Program - Committed to the health and wellbeing of all our employees, we offer a comprehensive and confidential support program.
• Regular Social & Team Events - We have a very imaginative and active social committee who meet regularly to put on events that help us mark special occasions and celebrate our successes as a team.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer

Compensation Range

• $90,000 - $110,000