For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.

As Jellycat continues to experience remarkable growth and increasing media interest, we are seeking a dynamic and experienced Senior Social and Fanbase Manager to join our growing marketing team. This role will report directly into our Global Head of Marketing in London.

As the Senior Social and Fanbase Manager at Jellycat, you will be responsible for spearheading the company's social media strategy and fan engagement program. This role is crucial for managing the rapidly growing and highly engaged social media audience, creating authentic brand desire, and nurturing Jellycat's devoted global fanbase. The role involves leading a team, ensuring exceptional brand experiences, and driving engagement across various social media platforms. This high-profile position is integral to Jellycat's business strategy and growth.

You'll be;

• Leading the social media team to develop and implement a comprehensive social media strategy.
• Overseeing the management of Jellycat’s presence across key social media platforms, including TikTok, Instagram, Facebook, Twitter, LinkedIn and YouTube.
• Leading the social media team to analyse social media trends, audience insights, and platform updates to optimise strategies and campaigns.
• Overseeing the development and execution of fan engagement strategies to nurture and grow Jellycat’s global fanbase.
• Overseeing the design and managing initiatives that enhance the fan experience, including exclusive content, events, and community-building activities.
• Fostering a collaborative and high-performance team culture, setting clear objectives and providing regular feedback and support.
• Overseeing the recruitment, training, and professional development of team members to ensure continuous growth and skill enhancement.
• Collaborating with marketing, PR, creative, and product teams to ensure cohesive brand messaging and campaign integration.
• Partnering with external agencies, influencers, and brand ambassadors to amplify Jellycat’s social media presence and fan engagement.
• Tracking and analysing key performance metrics to assess the effectiveness of social media and fan engagement strategies.
• Ensuring regular reports are prepared on social media performance, fan engagement, and key insights for senior management.

You'll have;

• A proven experience in a social management role, ideally within a luxury high-profile brand with a highly engaged fanbase.
• Demonstrated success in developing and executing social media strategies that drive brand growth and engagement.
• A strong background in team leadership and people management, with experience in developing and mentoring high-performing teams.
• A deep understanding of social media platforms, tools, and best practices.
• Strong analytical skills and the ability to interpret social media metrics and insights to drive strategy.
• A passion for building and nurturing communities.
• Strategic and results-oriented mindset, with a strong focus on achieving measurable outcomes.
• A collaborative and team-oriented approach, with excellent interpersonal skills and the ability to work effectively across departments.