Social Media Manager
We are seeking a dynamic and experienced Social Media Manager to play a key role in executing Jellycat’s global social media channels.
For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.
We are seeking a Social Media Manager to lead the execution of Jellycat’s global social media presence.
This is a high-impact, strategically driven role focused delivering social first content. The successful candidate will focus on cultural relevance, engagement, and measurable business outcomes. They will be confident to lead content strategies, interpret data signals, and support creative to deliver character -first narratives.
Key Responsibilities:
Social Strategy & Campaign Leadership
Implement global social media strategy across key platforms, including Instagram, TikTok, YouTube, Facebook, and Pinterest
Develop social-first campaigns that connect brand and product requirements
Drive integrated earned strategies to maximise reach, engagement and ROI for activation
Identify trends and platform shifts to inform proactive content opportunities
Content Direction & Execution
Partner with Creative, PR and Marketing teams to shape high-impact social storytelling
Write and lead briefs for social, suitable for creators, agencies and internal teams
Ensure content is platform-native and adherent to brand tone of voice
Drive Editorial Planning
Data, Insight & Performance
Interpret social and audience data to inform content and campaign strategy
Demonstrate clear ROI from social campaigns, linking activity to engagement, growth and commercial outcomes
Continuously test, learn and refine content approaches based on performance data
Cross-Functional Leadership
Have confidence to navigate a complex, matrixed organisation
Act as an expert in supporting and aligning with marketing, creative, PR and DTC teams
Knowledge, Skills & Experience
6+ years’ experience in social media management or social strategy roles
Proven experience within luxury, entertainment, lifestyle or culturally influential brands
Strong expertise across Instagram, TikTok, YouTube, Facebook and Pinterest
Demonstrated success in building and executing social-first campaigns at scale
Strong ability to interpret data, identify performance signals and translate them into action
Experience working in complex, matrixed organisations with multiple stakeholders
Strong creative judgement combined with commercial awareness and analytical thinking
Experience working around live events, activations, launches or cultural moments
Strong understating of Editorial planning and how to optimise workflows
- Department
- Marketing
- Locations
- London
- Remote status
- Hybrid
London
Our Perks & Benefits
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Discretionary Bonus Scheme
This role will be eligible to participate in a discretionary annual bonus scheme with awards based on both company and individual performance.
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Private Medical Insurance
We offer a premium level of cover for all Head Office employees through Vitality including Optical and Dental cover.
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Group Life Cover
We offer Life Insurance at 4 x basic salary
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25 days paid holiday
We value that you get more time with your family and friends. Therefore we offer everybody 25 days paid holiday.
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Hybrid working
We value work-life balance highly, therefore we work a hybrid model which consists of coming into the office a minimum of three days a week.
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Employee Assistance Program
Committed to the health and wellbeing of all our employees, we offer a comprehensive and confidential support program through Health Assured.
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Private Chef!
Every Monday, Tuesday and Thursday we have the pleasure of having our own Private Chef team who prepare us all a buffet style breakfast and lunch. This is subsidised by the company with a small employee contribution.
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Regular social & team events
We have a very imaginative and active social committee who meet regularly to put on events that help us mark special occasions and celebrate our successes as a team.
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Contributory Pension Scheme
We offer a salary sacrifice pension scheme through Scottish Widows with a company and employee contribution of 5% each (you can of course increase your contribution).