For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.

Through cooperation with retail partners, China wholesales team continuously improves the brand image in retail stores and drive the offline business.

Regional sales manager is responsible for developing and maintaining local leading customers and seize the business growth opportunities. At the same time,this rols is anticipated to manage and improve the execution of existing customer stores in the responsible area.

You'll be;

Regional Business Development & Client Negotiation

· Identify, prospect, and secure new wholesale partners (specialty retailers, department stores, lifestyle boutiques, premium gift shops, etc.) in your assigned region.

· Lead contract negotiations, trading terms, and annual joint business planning with regional key accounts.

· Build and maintain C-level relationships with regional retail groups and independent buyers.

· Monitor market trends, competitor activity, and retail pricing compliance to protect JELLYCAT’s premium brand equity.

Team Leadership

· Manage, coach, and develop a team of field/account executives covering sub-regions.

· Set clear KPIs (sell-in, store compliance, brand presentation standards) and conduct regular performance reviews.

· Foster a high-performance, collaborative culture aligned with JELLYCAT’s playful yet professional spirit.

Store Execution & Brand Standards

· Ensure flawless execution of JELLYCAT visual merchandising, product placement, and inventory hygiene across all wholesale doors in your region.

· Conduct regular store visits and audits; provide actionable feedback to retail partners and your team.

· Coordinate with HQ on planogram updates, new product launches, and seasonal campaigns.

· Train store staff (via your team or directly) on product storytelling and brand positioning to enhance sell-through.

Sales Planning & Analysis

· Deliver monthly/quarterly sales forecasts, pipeline reviews, and regional performance reports.

· Collaborate with the central wholesale operations team to optimize order cycles, allocation, and logistics.

· Use sales data to identify growth opportunities and at-risk accounts.

You'll have;

Essential

• Bachelor's degree.

• Good command of oral and written English skills.

• A minimum of 8+ years of sales experience with proven track record of increased sales/revenue, sales and/or marketing experience.

• has the ability to easily communicate technical and commercial information to a wide range of customers

• Luxury or Top Brand experience is preferred

Characteristics

• Has great problem solving skills;

• Has a proven negotiation track record.

• Self-starter, detail-oriented, enthusiastic, motivated, and results-oriented.

• Willing to travel.