For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.

The Head of Brand Partnerships at Jellycat will be responsible for assessing and managing brand collaboration opportunities, ensuring they align with Jellycat’s brand values and reinforce its luxury positioning. This newly created role will establish a strategic framework for evaluating partnership requests, securing high-impact collaborations, and driving brand growth through meaningful alliances. The successful candidate will also oversee the end-to-end execution of partnership projects, from concept development to product launch, working closely with Product, Design, and PR teams to bring co-branded collaborations to market successfully.

You'll be;

• Developing and implementing a brand partnership strategy that aligns with Jellycat’s luxury positioning and long-term business objectives.
• Assessing and filter partnership requests, ensuring only those that uphold Jellycat’s brand integrity and values are pursued.
• Identifying, negotiating, and managing high-profile brand collaborations that enhance brand perception and expand market reach.
• Project managing partnership collaborations, overseeing timelines, deliverables, and stakeholder coordination to ensure seamless execution.
• Working closely with Product and Design teams to brief in co-branded products, ensuring brand synergy and overseeing their development through to market launch.
• Partnering with Marketing and Sales teams to develop go-to-market strategies for collaboration projects, ensuring alignment with Jellycat’s brand messaging and commercial objectives.
• Collaborating with global PR teams to create compelling storytelling around brand partnerships, securing high-impact media coverage and amplifying the collaborations.
• Overseeing the execution and delivery of partnership campaigns, ensuring consistency in brand messaging, product presentation, and retail execution.
• Monitoring market trends, competitor collaborations, and emerging opportunities to keep Jellycat at the forefront of strategic partnerships.

You'll have;

Knowledge & Experience

• A proven experience in a senior brand partnerships, strategic collaborations, or luxury marketing role, ideally within a luxury or premium brand.
• A strong understanding of brand alignment, luxury market positioning, and consumer expectations.
• Experience in co-branded product development, from briefing design teams to overseeing product launches.
• A track record of successfully identifying and executing high-profile brand collaborations.
• An expertise in PR and media relations, with experience in briefing global PR teams and securing high-profile coverage for brand collaborations.
• Deep knowledge of global brand trends, luxury retail, and high-end consumer behaviour.

Skills

• An exceptional ability to assess and curate brand collaborations.
• Strong project management skills, with the ability to drive multiple collaborations from concept to launch.
• Strong negotiation and relationship-building skills
• Strategic mindset with the ability to balance creativity and commercial viability.
• Excellent in managing cross-functional collaboration across Product, Design, PR, Marketing, and Sales teams.
• An ability to create and deliver compelling partnership presentations and reports.

Behaviours

• Brand guardian mindset, ensuring all partnerships protect and enhance Jellycat’s luxury positioning.
• Highly selective and discerning in choosing brand collaborations that align with Jellycat’s values.
• Proactive and commercially astute, with a focus on delivering strategic value.
• Innovative and forward-thinking, seeking new partnership opportunities that elevate Jellycat’s brand.
• Detail-oriented and results-driven, ensuring every collaboration delivers meaningful impact.