For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.

The Commercial Lead is a newly-created senior role designed to strengthen the leadership, commercial acumen, and strategic capability within Jellycat’s National Accounts business. Working directly with the Head of Nationals UKI, this role co‑builds the commercial strategy for strategic retail partners and leads a team responsible for delivering exceptional execution, relationship strength, and revenue performance.

This position exists because our National partners require senior resource to build structured commercial thinking, elevate negotiations, and provide leadership depth.

The Commercial Lead will set the standard for commercial excellence across UKI Nationals, guiding our strategic partners through best‑in‑class planning, negotiation, brand execution, and premium retail experience, always protecting positioning and joyful fan experience.

You'll be;

• Leading and developing a team of Senior Account Managers, ensuring clarity, capability building, and high performance.

• Providing coaching and commercial guidance to grow confidence and strengthen negotiation and planning skills.

• Supporting succession planning and future leadership development across the organisation.

• Partnering with the Head of Nationals to build annual commercial execution strategy and long‑range roadmaps.

• Bringing commercial discipline, structure, and data‑driven thinking to key account planning.

• Influencing internal decision‑making regarding space, channel mix, strategic investment, and account prioritisation.

• Ensure partners deliver premium Jellycat execution across all stores and online.

• Collaborate with Brand, VM, Creative & Activations to elevate experiences.

• Ensure all activity aligns with brand guidelines and contributes to joyful, iconic fan experiences.

• Overseeing forecast accuracy, demand signals, and stock flow to maximise revenue and sell‑through.

• Working cross‑functionally with Sales & Demand Planning, Supply Chain, Operations, Finance and Customer Service to ensure effective execution.

• Supporting partners with clarity on availability, allocations, launch gates, and seasonal critical paths.

• Influencing and collaborating internally across Marketing, Brand, VM, Finance, Operations, Planning, and Product to ensure aligned execution.

• Providing insight, market intelligence, and directional recommendations to senior leadership.

• Ensuring the Nationals team is fully aligned to global strategic direction, commercial frameworks, and luxury brand standards.

You'll have;

• 7+ years in national account management, commercial leadership, or strategic retail management.

• Experience managing teams and developing commercial talent.

• A strong track record in negotiations, JBP ownership, commercial planning and managing large retail partnerships.

• Experience with premium or luxury brands strongly preferred.

• Financially literate: margin levers, profitability, forecasting, KPIs.

• High commercial IQ with strong strategic judgement.

• Excellent communicator with senior presence.

• Strong negotiation, influencing and problem‑solving ability.

• Highly organised with strong analytical capability.

• Skilled people leader who builds trust and motivates others.

• Capable of balancing strategy with day‑to‑day commercial execution.

• A joyful, premium brand ambassador for Jellycat.

• Calm under pressure; positive, collaborative and solutions‑oriented.

• Fan‑first mindset with high attention to detail.

• Curious, imaginative and accountable.

• Proud to lead by example and raise standards for the organisation.