Jellycat is a privately owned design-led, gift brand headquartered in London. We create innovative luxurious products in the soft toy, accessory, baby and book categories that are loved around the world. We have an established and growing global customer base and we work with our partners to maximize the potential and reach of Jellycat throughout, sharing joy as we go!

As we continue to grow throughout North America, we continue to develop and improve the presence and awareness of our brand.

The Sales Trainer is responsible for training Regional Sales Managers and Team Leads by working directly with them in the field, developing their knowledge and skills in the Jellycat brand, product merchandising, sales techniques and effective management skills, whilst adhering closely to the Jellycat brand and training guidelines. Responsible for creating and capturing best practice and processes to ensure all the regional sales managers are aligned, as Sales Trainer you will ensure the new team are equipped to deliver best practice through all our partners, focusing on elevating our brand position, creating brand ambassadors and delivering and exceptional customer experience. Working closely with the regional Team Lead, the Sales Trainer’s role is to elevate the capabilities of the RSMs to ensure that they are performing to the optimum level in line with Jellycat expectations.

You'll be:

Sales Training and Coaching

• Delivering in-person and virtual training sessions on sales techniques, product knowledge, brand, merchandising, and customer service skills.
• Supporting the development of the field sales team’s management skills, including negotiation, effective communication, overcoming resistance, change management, and personal impact.
• Working alongside Regional Sales Managers during meetings with customers and potential customers to provide real-time feedback and coaching.
• Developing an in-store brand ambassador program.
• Developing and implementing tailored training to enhance individual and team performance.
• Delivering the new hire induction and onboarding program.

Performance Assessment

• Collaborating with Team Leads and the US sales leadership team to monitor individual and team sales and management performance, providing feedback as needed.
• Working cross-functionally throughout the business to ensure best practices are implemented and knowledge is shared.
• Conducting assessments to identify areas for improvement in selling strategies and customer satisfaction.
• Offering personalized feedback to help Regional Sales Managers and Team Leads meet and exceed goals.

Sales Strategy Development

• Collaborating with the Head of US Sales to design training that aligns with company goals and sales strategies.
• Providing input on market trends, best practices, and customer needs to help shape sales approaches and product offerings.
• Serving as a resource for sales teams by providing continuous guidance and support.
• Researching, proposing, and designing training sessions to help onboard new employees and upskill existing employees.
• Updating and refreshing training materials regularly to reflect changes in products, services, brand positioning, and merchandising.
• Supporting managers with onboarding.
• Working with the People Team and sales leadership for onboarding and ongoing development of new hires.

Working in the Field

• Traveling extensively, approximately 75%, throughout the US and Canada.
• Traveling across assigned regions to conduct face-to-face training and coaching sessions with regional sales teams.
• Accompanying Regional Sales Managers on customer calls or visits to observe interactions and provide feedback and suggestions for improvement.
• Ensuring the team is compliant with company policies and health and safety best practices as remote employees.

Reporting & Metrics

• Tracking and reporting on training outcomes, including improvements in sales figures, conversion rates, customer satisfaction, and brand standards.
• Analyzing data to demonstrate the impact of training programs on overall sales performance.
• Providing feedback on the successes and challenges of training and supporting the new field sales team.

You'll have:

• 3–5 years of experience in sales, preferably field sales or similar customer-facing roles.
• A demonstrated ability to achieve sales targets and build strong customer relationships.
• A proven track record in sales training or coaching.
• Knowledge of learning principles and effective training techniques.
• Excellent communication and presentation skills.
• Knowledge of brand and merchandising guidelines.
• The ability to motivate and inspire others.
• Strong organizational skills.
• Analytical skills to evaluate performance data and assess training impact.
• Strong problem-solving skills and the ability to adapt to various team dynamics and challenges.
• A passion for coaching, and a willingness to travel frequently extensively within the U.S.
• Willingness to work in the field 3 out of 5 days a week supporting Team Leads and RSMs.
• Availability to attend and participate in monthly RSM meetings.
• A valid U.S. driver’s license.
• Familiarity with digital sales tools, CRM systems, marketing and image banks/tools, MarketTime, and SAP (training provided).

Our Perks & Benefits:

• Discretionary Bonus - All employees are eligible for a discretionary annual bonus based on the success of the company.
• Medical, Dental, Vision and other Benefits - Jellycat offers medical coverage through Blue Cross Blue Shield of MN (along with a generous employer Health Savings Account contribution), dental coverage through Delta Dental of MN as well as vision coverage through DeltaVision. Jellycat also offers company paid Short Term Disability, Long Term Disability, Basic Life Insurance, and the opportunity to elect additional voluntary life insurance.
• Safe Harbor Employer Contributions - Upon eligibility, Jellycat contributes 3% to the 401k investment account independent of the employees' elections for individual contributions.
• Paid Time Off (PTO) - Jellycat offers up to 30 days of combined vacation and sick time at the start of each calendar year.
• Employee Assistance Program - Committed to the health and wellbeing of all our employees, we offer a comprehensive and confidential support program.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer

Compensation Range:

• $100,000 – $120,000